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On January 18, 2011, a nighttime projection show called The Magic, the Memories, and You premiered at Cinderella Castle at Walt Disney World. The show features exclusive photographs and videos of park guests, taken by Disney's PhotoPass employees, combined with projections of Disney characters and attractions and preselected music. The Magic, the Memories, and You show is presented before the nightly Wishes fireworks show, and is part of Disney's Let the Memories Begin campaign for 2011. A parallel show exists at Disneyland, at the Disneyland Resort, taking place instead on the broad façade of it's a small world.

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